# Implement Appier Tracking Code via GTM

{% hint style="info" %}
Before you begin, make sure you have your **GTM Container ID** (GTM-XXXXXXXX) and the **Appier tracking code snippets** provided by Appier.
{% endhint %}

{% tabs %}
{% tab title="ON THIS PAGE" %}

* GTM workspace overview
* Tag #1 — Analytic Tag (All Pages)
* Tag #2 — Landing Tag (Target Landing Page)
* Tag #3 — Process / Conversion Tag (Button Click or Thank You Page)
* Submit and verify
  {% endtab %}
  {% endtabs %}

### GTM workspace overview

When you log in to **tagmanager.google.com**, you will land on the **Default Workspace** overview. The key areas you will use throughout this guide are shown below.

<figure><img src="/files/vojEpVtBdIoX0AZ7zKD6" alt=""><figcaption></figcaption></figure>

Functional Bar:

1. `Overview` - Home page showing container status, workspace changes, and the live version.
2. `Tags` - Where you create and manage all tracking code snippets, including Appier's.
3. `Triggers` - Define the rules (which pages, which clicks) that fire your tags.
4. `Variables` - Reusable values — commonly used in e-commerce or dynamic URL matching.

***

### Tag #1 — Analytic Tag (All Pages)

> Fires on all pages · used for audience building and retargeting

The Analytic Tag is the base pixel. It must be present on every page of your website so Appier can build audience segments.

{% stepper %}
{% step %}

#### Go to Tags → New

In the left sidebar, click **Tags**, then click the **New** button in the top-right corner.

<figure><img src="/files/MZzOZ9RvgBoNnASQ0TIz" alt=""><figcaption></figcaption></figure>
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{% step %}

#### Name the tag

Click the untitled field at the top and enter a clear name, e.g. `Appier - Analytic Tag`.

<figure><img src="/files/1RSFIE9RAJBOvpDmFC9Z" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Select tag type: Custom HTML

Under **Tag Configuration**, click the pencil icon → choose **Custom HTML** from the tag type list.

<figure><img src="/files/7d4EEks1P0W4epmmsQ5b" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Paste the Appier tracking code

Copy the Analytic tracking snippet provided by Appier and paste it into the HTML field.

<figure><img src="/files/iA056oIMGH4Ixc6N9NWY" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Set triggering → All Pages

Under **Triggering**, click the pencil icon → select **All Pages** (built-in trigger). This fires the tag on every page load.

<figure><img src="/files/6vEiLlEDdNYqSrhPSeTI" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Save

Click **Save** in the top-right corner of the tag editor.

<figure><img src="/files/8DkV28QGkQYdyVgSZNfJ" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

### Tag #2 — Landing Tag (Target Landing Page)

> Fires on a specific landing page URL · used for campaign attribution

The Landing Tag fires only on your designated campaign landing page. You will create a custom trigger that matches the page URL.

{% stepper %}
{% step %}

#### Create the trigger first

Go to **Triggers → New**. Name it `Appier - Landing Page Trigger`.

<figure><img src="/files/96PS0bEZEOPKSuf7kR3d" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/Kb9vWp0SwPF01p38eZri" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Choose trigger type: Page View

Click the pencil icon under Trigger Configuration → select **Page View**.

<figure><img src="/files/5yvkeKhPV0Fvyxccd0lX" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Set the condition to match your landing page

Select **Some Page Views**, then configure the filter:

* **Variable**  — e.g. `{{Page Path}}`&#x20;
* **Operator** — e.g. `contains`&#x20;
* **Value** — Enter your landing page path, e.g. `/html/index.html`&#x20;

{% hint style="info" icon="circle-t" %}
Tips: You can use the **Preview mode** to check **which** **variable** is useful for setting the trigger points (e.g. Page Path, Page URL, Click Test, etc.).

<img src="/files/Amk8pXZVNRtIzPVrCf0Z" alt="" data-size="original">&#x20;

When you land on your **landing page**:

<img src="/files/KeEzywiFAa8syktkI8oV" alt="" data-size="original">

Check the Tag Assistant: in this case, **page path** is a good tigger point!

<img src="/files/3XpjKYQXZsvE2BHGYMcD" alt="" data-size="original">
{% endhint %}

<figure><img src="/files/ZNrf0Ro5s5NevapoYa1A" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Save the trigger, then create the tag

Go to **Tags → New**, name it `Appier - Landing Tag`, select **Custom HTML**, and paste the Landing tracking snippet.

<figure><img src="/files/Lkp9LFOe0RspkuJ3c00z" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Assign the trigger

Under Triggering, select **Appier - Landing Page Trigger** (the one you just created).

<figure><img src="/files/JtMAaN8i36aQYJaFigrt" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Save

Click **Save** in the top-right corner of the tag editor.

<figure><img src="/files/GFPC0IwErYU7KNw5qysq" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

### Tag #3 — Process / Conversion Tag (Button Click or Thank You Page)

> Fires on button click or thank-you page · measures LeadGen conversions

The Conversion Tag records a completed action — either a button click (e.g. "Submit Form") or a visit to a thank-you page. Choose the method that matches your website setup.

#### <mark style="background-color:yellow;">Option A — Button click trigger</mark>

{% stepper %}
{% step %}

#### Enable click variable in GTM

Go to **Variables → Configure**. Enable **Click Elements** required (e.g. **Click Text** and **Click ID**.)

<figure><img src="/files/yRjvM3Snq3oc35NUl1c3" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Create a new trigger: All Elements (Click)

Go to **Triggers → New**. Name it `Appier - Conversion Button Click`. Choose trigger type **Click → All Elements**. Select **Some Clicks** and set:

* **Variable**  — e.g. `{{Click Text}}`&#x20;
* **Operator** — e.g. `contains`&#x20;
* **Value** — Enter your button text name, e.g. `login`&#x20;

{% hint style="info" icon="circle-t" %}
Tips: You can use the **Preview mode** to check **which** **variable** is useful for setting the trigger points (e.g. Page Path, Page URL, Click Test, etc.).

<img src="/files/Amk8pXZVNRtIzPVrCf0Z" alt="" data-size="original">&#x20;

**Click the button** you want to track:

<img src="/files/ZtBzzj4rEj8lEGodxybF" alt="" data-size="original">

Check the Tag Assistant: in this case, **click text** is a good tigger point!

<img src="/files/YbsUYj1YYQyOIIGkw0fr" alt="" data-size="original">
{% endhint %}

<figure><img src="/files/3l91D7JAdsWjpnHr81Zw" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Create the tag and assign the trigger

Go to **Tags → New**, name it `Appier - Conversion Tag (Click)`, select Custom HTML, paste the conversion snippet from code doc, then assign the trigger above.

<figure><img src="/files/poU0wtHXHA4Wo796qvmn" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

#### <mark style="background-color:yellow;">Option B — Thank-you Page trigger</mark>

{% stepper %}
{% step %}

#### Create a new trigger: Page View

Go to **Triggers → New**. Name it `Appier - Thank You Page Trigger`. Choose trigger type **Page View**, then select **Some Page Views**.

* **Variable**  — e.g. `{{Page Path}}`&#x20;
* **Operator** — e.g. `contains`&#x20;
* **Value** — Enter your thank-you page path, e.g. `/html/thanks.html`&#x20;

{% hint style="info" icon="circle-t" %}
Tips: You can use the **Preview mode** to check **which** **variable** is useful for setting the trigger points (e.g. Page Path, Page URL, Click Test, etc.).

<img src="/files/Amk8pXZVNRtIzPVrCf0Z" alt="" data-size="original">&#x20;

When you land on your **thank-you page**:

<img src="/files/nDAc5zKzIzyiXs62I8jQ" alt="" data-size="original">

Check the Tag Assistant: in this case, **page path** is a good tigger point!

<img src="/files/Osmokb8zTx24gTdCu2lM" alt="" data-size="original">
{% endhint %}

<figure><img src="/files/Sug0SgLMghWDjkCcx7Ke" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Create the tag and assign the trigger

Go to **Tags → New**, name it `Appier - Conversion Tag (Thank You)`, select Custom HTML, paste the conversion snippet, then assign this trigger. Save.

<figure><img src="/files/uu4QplL1XwS57R9RJjhX" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
Only implement **one** of the two triggers above **per conversion event**. If both exist for the same action, the tag will fire twice and inflate your conversion count.
{% endhint %}

### Submit and verify

Once all the tags are configured, publish your changes and verify the tags are firing correctly.

{% stepper %}
{% step %}

#### Preview before publishing

Click **Preview** in the top-right of GTM. Enter your website URL and interact with the page to confirm each tag fires at the correct moment in the Tag Assistant panel.

<figure><img src="/files/Amk8pXZVNRtIzPVrCf0Z" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Check the Tag Assistant

**Walk through each trigger point** to confirm that every tag fires exactly when and where it should.

You can check the "Summary" part of the Tag Assistant for the overview:

<figure><img src="/files/7Ri4vDRmrLSuDNwvlnph" alt=""><figcaption></figcaption></figure>

{% hint style="danger" %}
Important — Expected firing behavior::

* `Appier - Analytic Tag` should fire on **every page** of the website.
* `Appier - Landing Tag` should only fire on the **designated landing page URL**.
* `Appier - Conversion Tag (Click)` should only fire when the **target button is clicked**.
* `Appier - Conversion Tag (Thank You)` should only fire when a user **lands on the thank-you page**.
  {% endhint %}
  {% endstep %}

{% step %}

#### Submit the container

Click **Submit** → add a version name (e.g. `Appier tags v1`) → click **Publish**. GTM will create a new version and go live.

<figure><img src="/files/qNBHTgRtRlrvRiEDDJrW" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}


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