👍 Deeplink Match/Deeplink Attribution doesn’t rely on ADID.
What’s Deeplink Match/Deeplink Attribution?
MMP SDK utilizes deep link parameters to attribute the deeplink to any in-app event.
Deeplink Match/Deeplink Attribution is the attribution method usually used in re-engagement campaigns.
How does it work?
When an app is opened via a deeplink, it launches immediately if the user has the app installed. Subsequently, the MMP SDK sends a click request to the MMP, including attribution data (e.g., campaign info, click ID), for attribution.
For example:
appierApp://eventpage1?reftag=cyk3zeoKo1Zvz
Step1
App opens the deeplink by recognizing the deeplink scheme:
appierApp://eventpage1?reftag=cyk3zeoKo1Zvz
Step2
App’s deeplink handler deals with path and parameters in the link to open up a specific page or trigger event.
appierApp://eventpage1?reftag=abcd12345
Meanwhile, MMP SDK also deals with parameters in the link to see if there is any attribution info.
In this case, reftag=abcd12345 is used to attribute the deeplink open event.
📘 Extra effort for client to implement additional SDK in deeplink handler:
